The font! The Gold! “Epitaxial”! They all hinted at hi-tech Japanese perfection…. Maxell tapes were very highly regarded for their sound quality too and many of my first “recording songs from the (FM) radio” mixtapes were made on Maxell cassettes 😉
I remember for a brief time Maxell UK operated a “loyalty scheme” involving the collection of tiny tabs from the inlay cards of cassettes (to be cut them out & stuck on a form! ) which could be exchanged for Maxell branded gifts – like this cassette key ring with tiny pen (which still works all these years later!).
I loved Maxell so much I would even stick (photocopied) Maxell branding onto other tapes… 😀
Pete Murphy of Bauhaus gets blown away by Maxell…. the iconic TV ad from the 1980s 😀